Test and experiment. Don’t be afraid to try new things — but give it time. Organic efforts take 6–9 months to show ROI, while paid campaigns reveal value faster. We gave our new blogging system a full quarter before evaluating — and we’re already seeing organic growth.
In an age where marketing landscapes are rapidly evolving and consumer behaviors are constantly shifting, Chief Marketing Officers (CMOs) play a pivotal role in steering their organizations’ marketing strategies towards success. With a plethora of channels, platforms, and techniques at their disposal, the decision on where to allocate the marketing budget is more critical than ever. We’re seeking to explore questions like: What factors influence their decisions? How do they balance between digital and traditional marketing channels? What role does data play in their decision-making process? And importantly, why they choose to invest in certain areas over others?
As part of this series, we had the pleasure of interviewing REBL Risty, CEO and Founder of REBL Marketing.
REBL Risty is the CEO and Founder of REBL Marketing, a boutique marketing agency focused on strategy-first, AI-forward marketing solutions for growing businesses. With a background in corporate marketing and a fearless entrepreneurial drive, she’s been leading innovative campaigns for over a decade. REBL is passionate about combining automation, AI, and human creativity to build powerful, streamlined marketing systems.
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https://medium.com/authority-magazine/cmo-perspectives-reb-risty-of-rebl-marketing-on-where-to-assign-your-marketing-budget-and-why-9eb4f5c16a0d
Meet REBL, the AI expert and CEO of REBL Labs AI. She’s the go-to AI authority who helps businesses navigate the future of marketing automation. Known for making AI approachable and actionable, REBL is a sought-after speaker in the AI space, turning complex tech into business wins. She’s here to ensure that every business can scale smarter, faster, and with zero guesswork.
