The Smartest Questions Business Owners Asked About Custom GPTs

This content is based on the Custom GPTs, Gems, and Projects Workshop held on June 19th, 2025

In June, I hosted a Custom GPT Workshop for businesses that turned into a clinic on what real business owners want to know about AI, beyond answering what a custom GPT is. 

And not the ChatGPT-for-writing-poems fluff—I’m talking about real questions tied to sales, operations, and productivity.

We had CEOs, marketers, consultants, franchise owners—people who don’t have time for buzzwords or shiny objects. They wanted to know: 

How does AI help my business today?

So, here are the smartest, most common (and sometimes spicy) questions I got, along with my workshop-style, no-BS answers. If you’re somewhere between “curious” and “ready to build,” this is for you.

1. How do I take everything out of my founder’s head and turn it into content?

K. W.
EOS Consultant
California

This question got a collective “YESSSS” from the room. Her job is to organize chaos—and her client, Brian, has a brain full of marketing gold that never makes it into usable form.

Here’s what I told her:

Build a Custom GPT trained on everything Brian has: 

• Past emails
• Sales proposals
• Workshop/event notes
• Meeting transcripts. 

That GPT becomes his digital twin—capable of writing content, drafting documents, and prepping marketing material like he would… without actually needing him in the room.

___

💡 REBL Labs Tip: We call this process Founder Extraction.

You upload their tone, their logic, their voice—and your GPT becomes the marketing team’s secret weapon.

2. Should I build a separate GPT for each business function?

C. J.
VP Sales & Marketing
California

He wanted to create a writing assistant—and then wondered, “Wait, should I also make one for marketing? Sales? Editing?”

My answer:

YES. Always yes. Never let one GPT do everything.

“A GPT is like a smart intern. Amazing at one thing, terrible when you ask it to do five. Build a writing GPT. An editing GPT. A sales strategist GPT. Then you’ve got a team—not a Frankenstein monster.”

3. I already built a GPT. What more can I do with it?

M. E.
CEO

He came in with a GPT already live. But like a lot of people, he built it… and then kind of left it sitting on the shelf. (Relatable.)

Here’s what I told him:

“GPTs aren’t a one-and-done. You need to update them like you would an employee. Upload new services. Change the tone. Feed it what your team’s doing now—not what you were doing six months ago.”

We also got into how he could scale that GPT across his franchises—one version for bookkeeping training, one for sales enablement, one for lead-gen. And yep, we talked about white-labeling.

You’ll like this reading: Who Can Benefit Most from AI-Driven Marketing Automation? →

4. What does a well-trained GPT actually do differently?

J. M.
Marketer
Texas

He used ChatGPT for over 460 unique threads and 4,623 messages. (Yes, he asked GPT to count.) He’s fast. But even he noticed that performance starts to lag when you throw too many tasks at a generic bot.

So I walked everyone through this:

Out-of-the-box GPT is like hiring someone from Craigslist with no job description. You give it a prompt, it gives you a guess.

But a Custom GPT?

It’s trained on:

• Your brand’s voice
  
• Your client avatar
  
• Your tone and outcomes
  
• Your unique process and templates
  

That GPT writes like you, solves like you, thinks like you. And most importantly—it’s repeatable. That’s where the real time-saving kicks in.

5. Can I use GPTs to train franchisees or onboard new team members?

M. E. (again)
CEO

When he brought this up, I saw a lightbulb go off for half the room.

Here’s the strategy:

• Build a GPT that answers exactly how your business runs.
• Load it with SOPs, brand guidelines, FAQs, and onboarding materials.
• Give new franchisees or hires access to that GPT.

They get trained on autopilot. You stop repeating yourself. It’s like cloning your operations manager—but without the payroll costs.

Reading recommendation for you: AI-Driven Marketing Automation: Unlocking Efficiency →

Bonus Tangent: The “I Paid for GPT Teams and No One Uses It” Problem

This came up during a story I shared—because let’s be honest, a lot of businesses are quietly facing this right now.

One of my CPA clients bought ChatGPT Teams, onboarded the staff, and then… crickets. Nobody used it.

Why?

Because it didn’t sound right. It wasn’t trained. It didn’t feel like part of the team.

Once we customized it—set up roles, tone, training docs, and tasks—everyone started using it. The partner was thrilled because now he wasn’t paying $150/month for a ghost town.

Moral of the story? Don’t just buy the tech. Train the tech.

Final Takeaway

Business owners don’t need more AI fluff.

They need clear, strategic answers to:

• What should I build?
  
• How do I train it to sound like me?
  
• How does it actually save me time or money?
  

That’s what Custom GPTs for business do when they’re set up right. And if you’re not sure where to start—come join us.