AI is no longer a shiny app you test once in a while. It is becoming the operating layer for business. Julian Brandt, former agency founder turned AI consultant, shows how Claude, Gemini, and ChatGPT are helping teams shrink weeks of work into hours. Claude is strong for meeting recaps, SOPs, and job postings. Gemini makes Gmail, Calendar, Docs, and Sheets smarter. ChatGPT remains a versatile partner for brainstorming and creative tasks.
The real challenge is not the tools but focus. Many teams chase too many AI experiments and finish none. Brandt uses the EOS (Entrepreneurial Operating System) framework to keep clients disciplined. By focusing on quarterly priorities, standardizing prompts, and reviewing results weekly, teams see clear wins: meeting recaps in 30 seconds instead of 30 minutes, inbox triage in a single command, and instant categorization of client feedback.
Content and SEO are also evolving. Click-through rates are dropping as AI answers more questions directly, and social feeds are crowded with repetitive AI-generated posts. The solution is to combine structure with storytelling. AI should scaffold and polish, but the voice must remain human. At the end of the day, AI is just a tool. The teams that win are the ones that use it with intention and put it into their rhythm every week.
Key Takeaways
- Human stories still win. AI should support, not replace, your voice.
- Use AI as an operating layer, not an occasional app.
- Match the tool to the workflow: Claude for context, Gemini for Google, ChatGPT for creative.
- Standardize prompts and templates so outputs are predictable.
- Keep focus with EOS: one or two AI initiatives per quarter beat ten experiments.
Meet REBL, the AI expert and CEO of REBL Labs AI. She’s the go-to AI authority who helps businesses navigate the future of marketing automation. Known for making AI approachable and actionable, REBL is a sought-after speaker in the AI space, turning complex tech into business wins. She’s here to ensure that every business can scale smarter, faster, and with zero guesswork.
