In this episode, host Shane Miller sits down with REBL Risty, founder of REBL Marketing and REBL Labs, to explore how AI is reshaping the future of content creation.
REBL shares her journey of running a full-service marketing agency while launching REBL Labs, an AI-powered platform designed to help small businesses and marketers create authentic, optimized content at scale. The platform integrates tools like ChatGPT, Claude, and Perplexity to research keywords, generate blog drafts, humanize copy, and even create visuals. All while maintaining brand voice and strategic intent.
Beyond the tech, REBL emphasizes the importance of marketing fundamentals, from knowing your audience to setting clear KPIs. She also reflects on the challenges of scaling a SaaS product, the importance of beta testing, and why specialization and passion remain critical for agency owners.
Key Takeaways
Specialization wins: Agencies grow faster and stand out more when they focus on a niche market or service.
AI as a tool, not a replacement: Effective marketing still requires strategy, audience insight, and clear KPIs.
Automation with customization: REBL Labs combines multiple AI tools with humanized editing to create high-quality, authentic content.
Beta testing before scaling: Customer feedback is central to improving SaaS products and ensuring real-world value.
Delegation is key to growth: Building strong processes and teams allows founders to step out of bottleneck roles.
Meet REBL, the AI expert and CEO of REBL Labs AI. She’s the go-to AI authority who helps businesses navigate the future of marketing automation. Known for making AI approachable and actionable, REBL is a sought-after speaker in the AI space, turning complex tech into business wins. She’s here to ensure that every business can scale smarter, faster, and with zero guesswork.
