Marketing is evolving fast, and Nick Hofer sits at the center of that change as President of AMA San Diego and an executive at SolarTech. In this conversation he maps how AI is reshaping content and research, why TikTok now influences search behavior, and how strong professional communities accelerate careers. He spotlights AMA San Diego’s signature conferences, monthly meetups, and a growing mentorship program that pairs rising marketers with seasoned pros. The through line is practical momentum, from collaborative learning to hands on events that deliver real skills and relationships.
Key takeaways
- AI now supports creative, audience research, and customer modeling at speed.
- TikTok deserves strategic attention for discovery and search intent.
- Flagship events like Art of Marketing bring national level speakers to San Diego.
- Community initiatives, volunteering, and mentorship create real career lift.
- Best advice for new marketers: show up, say yes, and keep iterating.
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